Tofu-Branded Women’s Campaigns : Power of 9 Campaign

Nasoya’s ‘Power of 9 Campaign’ promotes awareness of plant-based proteins and their nutritional benefits, focusing on education to address misconceptions about protein sources. Central to the campaign is “the concept of nine essential amino acids, which define a complete protein; while animal proteins are traditionally recognized as complete, certain plant-based options, like tofu, also provide all nine essential amino acids.” Tofu is highlighted as a clean, versatile source of plant-based protein suitable for various life stages.

The campaign features “Board Certified Sports Dietitian Kelly Jones as its nutrition advisor and WNBA athlete Aaliyah Edwards, who has followed a plant-based lifestyle since childhood.” Together, they aim to inspire and inform, demonstrating the value of plant-based proteins like tofu in supporting balanced nutrition. Overall, this initiative underscores tofu’s role as a nutritious and complete protein option.

Image Credit: Nasoya