In celebration of World Vegan Month in November, natural and organic foods provider Nasoya launched an AI-powered tofu chatbot called Tofie. The brand’s new culinary ambassador can be interacted with on the Nasoya website, providing inspiration and tips for plant-based eating made fun.
The AI-powered assistant is a resource for those who are new to tofu, as well as those who are well-versed in the brand’s offerings. Now in beta mode, Tofie responds to questions like “What should I have for dinner with avocado, cucumber and tofu?” and prompts such as “Share a high-fiber recipe using tofu.”
To warmly welcome its first mascot, Nasoya will be hosting a social media giveaway, providing fans with the chance to win fanny packs, plush toys, key chains, shoe charms and more.
